The Dispatch's Total Sunday Average Circulation (print and digital) for 2021 is 108,697. Q3 (for the third quarter, July-September, 2017). Subject to Audit" with the document labeled "Quarterly Data Report. I am comparing the document labeled "6 months ended September 30, 2021. I requested data for the 2017 to 2021 period and it was furnished by the Alliance for Audited Media. It was replaced by the Alliance for Audited Media to meet the needs of the marketing and advertising community, but with much less frequency. Newspaper industry leaders turned against the ABC as their numbers began to drop sharply. In the heyday of newspapers, that began to end around 2000, the Audit Bureau of Circulation (ABC) was the gold standard for learning about newspaper audiences through quarterly public reports. Why? This is partly because of a poorly informed public caused by the demise of newspapers and partly because increasing numbers of folks do not choose by be aware or informed about Ohio's government and politics. In the ensuing 15 years, circulation (the number of copies of the paper sold) and readership (the number of people reading an individual copy, approximately 2) have cratered, the coverage of the Statehouse by newspapers has been gutted and Ohio's majority party, the Republicans, has run roughshod over the Capital, undaunted by massive charter education and utility graft-bagging scandals. Republicans retook the Ohio House two years later and the governorship in 2010 and have not relinquished them since then. The Coingate scandal, where Ohio taxpapers' money was invested in rare coins, led by the Toledo Blade and the Dispatch, resulted in Democrats winning all but one state administrative office and control of the Ohio House. Until around 2006, Ohio's government and its political leaders were held accountable by the major Ohio daily newspapers, who often would ardently investigate wrong-doing. This may be affecting our politics adversely as people are increasingly motivated by imagery and personality cults rather than by facts, reasoning and science. What people know about the world around them is increasingly random via social media such as Facebook and websites that often lack verification and editing. The Columbus market is rapidly becoming a news desert, that is a place where news readership is dwindling and where increasing numbers of residents are either uninformed or poorly informed about their communities, the state, the United States and other nations. The Columbus Dispatch is suffering a four-year free-fall in circulation/readership, according to documents obtained exclusively from the Alliance for Audited Media.
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